Aux Buttes Chamont, Jouets et Objets pour Etrennes

This is an vintage advertisement for the now defunct department store Aux Buttes Chaumont.  It was created in 1885 by the artist Jules Cheret and is one of approximately 42 CHeret made for the store between 1878 and 1891. It advertises children’s toys “Toys and items for New Years gifts.”, such as a drum, dolls, skittles and musical instruments but the  main gift, the one everyone will have wanted is the  rocking horse which was one of the most desirable and expensive toys a child could recieve at that time. 

Jules Cheret may have created this poster but its use on the set of Monica apartment in Friends is what really made this Jouets poster famous.

Our posters are carefully and professionally created from vintage originals. Whilst great care is taken in the production of these posters, we also try to maintain a vintage feel, so there may be small imperfections, fold marks, scuffs, tears or marks that were part of the original poster master. If these do appear they should be visible on the larger views of the item on this listing. The originals of many of the posters we offer can cost many thousands of pounds, so whilst these posters look great, especially framed and mounted on a wall, they are intended as a fun, affordable reproductions and not intended fine art prints.

The 50x70cm version has been specially produced to be used in conjunction with Ikea’s 50x70cm Ribba picture frame which currently retails for around £12. So you can bag a bargain of print and poster for just £22.