L’Inverno in Svizzera poster
This is just such a classic image. The L’Inverno in Svizzera poster was created by the artist Erich Hermes to promote Switzerland as a destination for Winter Sports and Skiing in particular. Hermes depicts a stylish gentleman wearing green plus-fours and a mustard yellow blouson. He is bending down making the final adjustments to his boots and skis in preparation for his descent.
The poster captures that moment of anticipation just before you take off! There’s nothing quite like the feeling of standing at the top of the mountain, looking down at the slopes below and knowing that in just a few moments you’ll be flying down them on your skis. It’s a feeling of anticipation and excitement, knowing that you’re about to experience the rush of the wind in your face and the thrill of carving through the snow. And as you start your descent, all of those feelings come rushing back, along with the knowledge that you’re about to have an incredible time. For a few brief moments, you feel like you’re flying. There’s nothing quite like it!
L’Inverno in Svizzera poster at auction
In 2017, an original copy of the Winter in Switzerland poster by Erich Hermes was put up for auction with a guide price of £7,000-9,000. The poster was designed in 1936 for the Swiss National Tourist Office. It is one of Hermes’ most iconic works and is highly sought after by collectors. In recent years, prices for Hermes’ posters have been on the rise.
Erich Hermes Winter in Switzerland poster artist
Eric Hermès was born on the 18th January 1881 in Ludwigshafen am Rhein, Germany. In 1899 he moved to Geneva where he enrolled at the Ecole des Beaux-Arts during which time he became a Swiss citizen.
From 1909, Hermès completed several paintings, sculptures and bas-reliefs for many public institutions in Genev and in 1911 had his first solo exhibition at the Musée Rath in Geneva.
During the First World War, Hermès moved to Vérossaz in Valais. Here he travelled a lot around the canton and painted views of the mountain pastures and portraits of farmers.
From 1929, he gained a reputation as a poster artist with the creation of more than 20 tourist and advertising posters.Some of his most popular posters include his mountain trekker poster for Grand Vin Valaian Montibeux, his cigar smoking mountain of a man for Cigars Valaisans Von Der Mühll Sion and his two ski related travel posters for Winter in Switzerland.
Our posters are carefully and professionally created from vintage originals. Whilst great care is taken in the production of these posters, we also try to maintain a vintage feel, so there may be small imperfections, fold marks, scuffs, tears or marks that were part of the original poster master. If these do appear they should be visible on the larger views of the item on this listing. The originals of many of the posters we offer can cost many thousands of pounds, so whilst these posters look great, especially framed and mounted on a wall, they are intended as a fun, affordable reproductions and not intended fine art prints.
The 50x70cm version has been specially produced to be used in conjunction with Ikea’s 50x70cm Ribba picture frame which currently retails for around £12. So you can bag a bargain of print and frame for a great price.