1930s Spumanti Cinzano poster – Plinio Codognato
A Flapper’s Night Out
This beautiful, sultry flapper girl has made herself the centrepiece of this classic 1930s Spumanti Cinzano poster. Leaning against a bar and staring at us with her large, sparkling eyes and bold red lipstick, she looks ready for a glamorous night on the town. Her finger-wave bob and elegant outfit are the perfect finishing touches for this stunning piece of vintage Italian advertising. Set against a striking cobalt blue Art Deco background, she is surrounded by cocktail glasses and appears to be enjoying a glass of Torino’s famous sparkling beverage.
The Art of Plinio Codognato
Created by the Italian artist Plinio Codognato in 1933, this 1930s Spumanti Cinzano poster is a perfect example of the Roaring Twenties’ glamour. The words “Spumanti Cinzano” are written across the bottom, a simple yet effective brand message. The image is striking, with bright and colourful hues that would have certainly caught the attention of passersby. The poster beautifully conveys the fun and excitement of the 1920s and 1930s—a decade of social change when new technologies and the Jazz Age were redefining culture and inspiring a new sense of freedom.
A Timeless Piece of Decor
This vibrant 1930s Spumanti Cinzano poster still looks bright, fresh, and relevant today. Our reproduction print looks absolutely fabulous, especially in larger sizes, and looks fantastic when framed on a wall. It would be the perfect addition for adding a touch of 1920s chic to any home, office, café, nightclub, or home bar. Order your reproduction 1930s Spumanti Cinzano poster today!
The Foundation of Cinzano
The Cinzano vermouth history began in 1757 when two Italian brothers, Carlo Stefano and Giovanni Giacomo Cinzano, were accredited as members of the ‘Università dei Maestri Acquavitai e Confettieri’ of Torino, marking the foundation of the house of Cinzano. Carlo Stefano ran a thriving confectionery business from a small herbal shop in Torino, while Giovanni Giacomo worked the family lands, lying over the hills of Torino.
The Birth of the ‘Vermouth of Turin’
According to Wikipedia, Giacomo and Stefano created a new “vermouth rosso” (red vermouth) using aromatic plants from the Italian Alps around their family home. This pivotal moment in Cinzano vermouth history involved a secret recipe that combined 35 ingredients, including marjoram, thyme, and yarrow. The vermouth of Turin quickly became popular with the local bourgeoisie.
The Cinzano website today describes the early days as follows “At the beginning of the nineteenth century, the heirs Cinzano continued their work with a spirit of innovation, reaching a commercial success so great as to attract the attention of the monarchs of Savoy. The latter, concerned about the success of the French champagne that dominated the export market of the wine all over the world, asked the Cinzano to create the first Italian sparkling wine. The result? The birth of the sparkling wines Cinzano.”
Other Cinzano poster designs
Artists and printing were expensive and only the largest Italian brands could afford to work with artists and illustrators. In 1898, Cinzano led from the front and were bold in their style. Enrico and Emiliano Cinzano collaborated with some of the most progressive artists of the time.
Some of our favourite vintage Cinzano posters include two posters by Adolfo Hohenstein. His first was published in 1898 and the second in 1901. Both posters are created in an art nouveau style and feature images of the mythical Greek god Pan and a grape-squeezing nymph. Both are fantastic.
Three others we also love are again painted by one artist. This time they were produced thirty years later than the Hohenstein posters and rejected both the art nouveau and art deco periods for a far cleaner, more modern artistic approach. The posters were created by Leonetto Cappiello.
The first advertises the Cinzano Vermouth features a half-naked, toga-wearing man riding a red-striped zebra. It is one of the most iconic of all the Cinzano posters. The second was produced to advertise the release of the company’s Florio Marsala beverage. It expands on the zebra theme by adding a blue and white striped zebra running alongside the original red one.
Another Cappiello poster produced for the Cinzano group was his 1910 poster advertising the new alcoholic drink Asti Cinzano. It features a young woman wielding a bottle of liquor whilst sitting atop of a bunch of red and green grapes. All three are classic poster designs.
A History of Advertising Beverages
Everyone loves a tipple, or so it seems. Reports suggest that just over 50% of adults drink at least once a week, an estimated 29.2 million adults in Great Britain alone. The half of the population that do drink consume wine, beer, cider, champagne, spirits… in fact, almost anything that can be made into alcohol. Since posters first began being used as advertisements in the 1880s, they have been a popular way to promote alcoholic products.
From Champagne and Wine posters to Liquor and Spirits prints and Lager and Beer Ads, there’s no doubt that vintage alcohol posters have been one of the most advertised product genres over the last 120 years. These drink posters have also produced some of the brightest, boldest, and most eye-catching of all the poster genres. Like the beverages they are selling, these beautiful prints are usually a crowd-pleaser.
Our Favourite Vintage Alcohol Posters
Since the end of the nineteenth century, thousands of alcohol-related posters have been published. We are constantly adding new ones to our website, but we’ve selected ten of our personal favourites from our Food & Drink poster collection for you to look at. Despite the numbering, these appear in no particular order. You know the old adage, you can’t choose between your babies, you love them all equally. Well, that’s how we feel about these wonderful vintage alcohol posters.
- Monastine Liqueur de l’Abbaye de St Gratien – Eugene Oge – 1892
- Vin Mariani poster – Jules Cheret – 1894
- Absinthe Robette – Privat-Livemont – 1896
- Maurin Quina – Leonetto Cappiello
- Anis Infernal – Leonetto Cappiello – 1905
- Porto Ramos-Pinto poster – Rene Vincent – 1920
- Martini Torino – Marcello Dudovich 1930
- Berger 45 Type Marseillais poster – Roland Ansieau – 1935
- My Goodness My Guinness Lion Poster – Gilroy – 1937
- Kinagin, le Vermouth au Quina et au Gin – EP – 1941
Posters perfect for your home bar, office, kitchen…
We offer a fascinating collection of reproduction vintage beers, wines & spirits posters all guaranteed to make you merry without you touching a drop. If you’re looking for a poster to brighten up your drinks evenings then this 1930s Spumanti Cinzano poster will make your home bar complete. All our posters are available in sizes from small A5 to large A1, which means there’s one available to fit your space.
The colours are vibrant and stand out and they’re printed on high-quality 300gsm silk paper. They make the perfect statement and will be sure to impress all your friends! These prints are also a fun and affordable way to decorate, costing less than a round of drinks at the bar. Place your 1930s Spumanti Cinzano poster order today. Cheers!
