1924 Bugatti poster by Roger Soubie
The iconic 1924 Bugatti Poster: A Masterpiece of Automotive Art
This stunning 1924 Bugatti poster features the most successful of all Bugatti racing models, the Type 35. Created by the renowned artist Roger Soublue it portrays the legendary car racing at high speed on the racetrack against a bold and bright orange and yellow background. The Bugatti T35, a symbol of speed and innovation, dominated the racing scene, winning over 1,000 races during its production. Its debut at the Grand Prix of Lyon on August 3, 1924, marked the beginning of an era of racing dominance.
This particular poster, one of the rarest of the few Bugatti posters created by Roger Soubie, was originally commissioned by Ettore Bugatti himself in 1924, adding to its historical significance and allure. The vibrant colours and dynamic composition perfectly capture the thrill and excitement of motorsport in the 1920s.
The legendary Bugatti Type 35 and its 1924 poster
The Bugatti Type 35’s remarkable success on the track cemented its place in automotive history. Its lightweight design, powerful engine, and exceptional handling made it a formidable competitor. The 1924 Bugatti poster immortalises this racing legend, showcasing its sleek lines and aerodynamic form. You can almmost hear the roar of the engine, feel the wind whipping past the driver, and sense the thrill of victory – all encapsulated in Soubie’s dynamic artwork.
The poster serves not only as an advertisement but also as a piece of art, celebrating the beauty and performance of this iconic machine. Originals of this poster are exceedingly rare, with one recently fetching $78,000 at a poster auction, highlighting its desirability among collectors.
Roger Soubie: A Master of the poster art form
Roger Soubie, the artist behind this masterpiece, was a prolific and highly talented figure in the world of poster art. While his name might not be as widely recognised for his automobile posters, his contributions are undeniable.
His work is synonymous with the golden age of travel posters, particularly those promoting French destinations. Soubie’s ability to capture the charm and allure of a location was unparalleled. His association with the Paris-Lyon-Méditerranée Railway (PLM) was particularly fruitful, resulting in at least 65 stunning posters that advertised destinations along their routes, from Paris to the French Riviera.
Beyond the PLM, Soubie also created posters for other railway lines, including the Alsace and Lorraine Railway, Chemins de Fer de l’Etat, Indian State Railways, London, Midland & Scottish Railway, and the Montreux-Oberland Bernois Railway, demonstrating his versatility and widespread appeal.
Soubie’s talent extended beyond travel posters. His contributions to movie posters for the French releases of American film are equally noteworthy, creating over 2,000 movie posters, and leaving an impressive legacy in the film industry. He possessed a unique ability to capture the essence of a film and translate it into a visually compelling and memorable poster. His designs were often bold, dynamic, and full of character, making them highly effective in attracting audiences. Whether depicting a glamorous travel destination or a thrilling movie scene, Soubie’s artistry was unmistakable.
Soubie’s posters are works of art that capture the spirit of their time. The 1924 Bugatti poster is a perfect example of his ability to blend artistic vision with commercial purpose. It’s no wonder that his posters, including the 1924 Bugatti poster, are still highly sought after by collectors and enthusiasts today. They serve as a testament to his artistic skill and his deep understanding of visual communication, solidifying his place as a master of the poster art form. His work continues to inspire and captivate, reminding us of the power of visual storytelling
How much is an original Roger Soubie 1924 Bugatti poster worth?
Today these rare posters have become highly collectible works of art that are sought after by collectors from around the world. One original sold commaded a price of $78,000 when it cme up for auction a few years ago. The high figure reflects the poster’s rarity, historical significance, and artistic merit.
For those who admire Soubie’s artistry and the iconic imagery of the 1924 Bugatti poster but don’t have the budget for an original, we offer high-quality reproduction posters. These reproductions are carefully crafted to capture the essence of the original artwork, from the vibrant colours and dynamic composition to the subtle nuances of Soubie’s style. They look superb framed and displayed, allowing you to own a piece of automotive and artistic history without breaking the bank. These reproductions ensure that Soubie’s captivating work, and the spirit of the Bugatti Type 35, can be enjoyed by a wider audience for generations to come.
