1912 Route des Alpes poster – Col de Vars PLM poster – René Péan
Alpine tourism via the captivating 1912 Route des Alpes poster
The vintage 1912 Route des Alpes poster takes us back in time to 1912, when the majestic Alps became a canvas for artistic expression and burgeoning tourism. The poster, crafted by the talented René Péan, encapsulates the spirit of this era, showcasing the breathtaking Col de Vars, a high mountain pass nestled between Hautes-Alpes and Alpes-de-Haute-Provence in France. This pass, a vital link on the renowned Route des Alpes, often hailed as one of the world’s most beautiful mountain roads, connects the picturesque Ubaye Valley with the serene Queyras Valley and the historic town of Embrun.
This stunning Paris-Lyon-Méditerranée (PLM) railway poster transports us to a time when travel was an adventure, not just a destination. It vividly depicts a charabanc, brimming with eager passengers, navigating the winding roads. The red and silver bus passes a regiment of Alpine soldiers, camped on a flat piece of land, prepare themselves and their magnificent horses to move out. A second, yellow bus appears further down the roadmsuggesting the Route des Alpes was already a well-worn path for tourists.
In the distance, the majestic Mont Blanc towers, a silent sentinel of the Alps. This historical poster, commissioned by the PLM railway to promote its services, is more than just a piece of art; it’s a window into a bygone era.
The Artistic Brilliance of the 1912 Route des Alpes Poster
René Péan, the artist behind this captivating piece, was no ordinary illustrator. He was the brother-in-law of the legendary poster artist, Jules Chéret, inheriting a legacy of artistic excellence. Péan’s composition masterfully captures the grandeur of the Col de Vars, showcasing the rugged beauty of the Alps and the pioneering spirit of early 20th-century travel. The vibrant colours and intricate details of the 1912 Route des Alpes poster bring the scene to life, allowing us to almost feel the crisp mountain air and hear the clip-clop of horses’ hooves.
The Route des Alpes: A journey through time and terrain
The Route des Alpes, a legendary journey through the French Alps, stretches from the tranquil shores of Lake Geneva to the sun-kissed French Riviera, traversing the region’s most iconic mountain passes. This route, a testament to human ingenuity and a celebration of natural beauty, begins in Thonon-les-Bains, ascending through the charming villages of Les Gets and Cluses. It continues to the elegant resorts of Saint-Gervais and Megève, before crossing the Col des Saisies.
The journey then proceeds through Beaufort, Bourg-Saint-Maurice, and Val-d’Isère, culminating in the awe-inspiring crossing of the Col de l’Iseran. From there, the route winds through Modane, over the challenging Col du Galibier, and the scenic Col du Lautaret to La Grave. It then descends to Briançon, before tackling the Col d’Izoard. The route continues through Embrun, over the Col de Vars, and to Barcelonnette via Jausiers. At Jausiers, travellers can choose to take the Col de la Bonette (with access to the Cime de la Bonette) or the Col de la Cayolle. Originally ending in Nice, the route now concludes in Menton.
The Dawn of Alpine Tourism and the PLM Legacy
The development of the Route des Alpes was driven by a combination of military necessity and the burgeoning tourism industry. In the early 18th century, the construction of fortifications in the Alps necessitated the creation of roads, which in turn opened up Alpine communities to the outside world. By the late 19th century, organisations like the Touring Club de France were actively promoting automobile tourism, leading to significant improvements in road infrastructure and the development of tourist routes.
The PLM railway played a pivotal role in making the Alps accessible to a wider audience. The 1912 Route des Alpes poster is a testament to their commitment to promoting travel in the region. The Route des Alpes, designed in 1911 and fully completed in 1937, became one of France’s most popular tourist destinations, initially attracting the social elite and later, with the rise of mass tourism in the post-war era, welcoming a diverse clientele. The introduction of popular cars like the 4CV and 2CV made the Alps a playground for all, further solidifying the legacy of the 1912 Route des Alpes poster as a symbol of adventure and accessibility.
Original 1912 Route des Alpes posters are becoming increasingly rare, making them prized collector’s items. We offer high-quality reproduction posters that capture the essence of Péan’s original artwork, allowing you to enjoy this magnificent piece without the hefty price tag. These reproductions are crafted to look superb, ensuring you can bring a touch of Alpine history into your home.
The 1912 Route des Alpes poster is a wonderful souvenir, holding a special place for anyone who has ever journeyed through the majestic Alps, whether on a day trip, weekend break, or longer holiday. It’s a wonderful reminder of the region’s unique atmosphere and a way to bring a touch of Alpine flair to your home. Perhaps you’re a local resident who wants to celebrate the rich heritage of your region, or a former visitor yearning for a nostalgic reminder of a beloved place. This poster would be a perfect addition to your office, living room, snug, or kitchen, sparking conversations and igniting memories of this special French landscape. Order your reproduction 1912 Route des Alpes poster today!
