Winter In Duitschland Vintage Skiing Poster Germany | Ludwig Hohlwein | 1932
Well, as far as vintage German skiing posters go they don’t get much more iconic than this one. In fact, let’s face it they don’t get much more iconic than this anywhere. The Winter in Germany poster was created by the German artist Ludwig Hohlwein in 1932. It was produced to promote German ski resorts as the perfect Winter Sports destination. Holhwein’s poster features a young German woman. holding her skis, on the snow-covered slopes in the Alpine landscape. She is fashionably dressed in her 1930s fashionable skiing outfit with a look that resembles the German film star, froom the era Marlene Dietrich. She is dressed in a brown fur skiing jacket and a black hat. The red, yellow, and black colours on the scarf around her neck mimicks Germany’s national flag to reinforces the Germany association. The cheerful Dietrich lookalike is standing in front of the beautiful Bavarian Alps.
At least three variations of this poster were produced. Examples in English, German and Dutch have appeared at auction over the years. This version is a reproduction of the exceeding rare Dutch version. An original of which sold in 2019 for over £2,500.
Does Germany have any ski resorts?
To the uninitiated its perhaps a fair question. It’s not like Germany is the first country you think of when discussing skiing. Germany may not have the giant ski areas of Austria or France or as many big-name resorts as Switzerland, but the Germans are passionate about their skiing and have many decent ski resorts, complete with picturesque villages and panoramic views of the Bavarian Alps.
It may come as a surprise but Germany has more skiers than any other country in Europe. Almost 15 million of them enjoy the sport every year. And many of the resorts offer more than just skiing on the pistes. Tobogganing, ice skating, curling and more are all popular activities.
A few of Germany’s best-loved and most popular ski resorts include Winterberg, Oberstdorf – Nebelhorn, Berchtesgadener Land, Reit im Wink and, of course, Zugspitze – Garmische Partenkirchen.
Poster artist Ludwig Hohlwein
Ludwig Hohlwein was born in Munich in 1874. He began his career as an architect before moving to Berlin in 1911 where he switched to poster design. He is known for his creative use of bright and bold colours in his compositions which often featured photorealistic images.. Hohlwein was a pioneer of the Sachplakat style, an early form of poster art that used flat colours to simplify imagery, which helped him to create eye-catching posters that were visually arresting. His work was highly influential, and he is considered to be one of the most important poster artists of the early 20th century. Today, Hohlwein’s posters are highly sought-after by collectors, and his work continues to inspire artists and designers all over the world. Ludwig Hohlwein remains one of the most influential poster artists of the 20th century.
Hohlwein was a prolific poster artist. By 1925, he had already designed 3000 different advertisements for a variety of clients. including several for the German railway company Deutsche Reichsbahn. Today, his work is highly sought-after by collectors and frequently exhibited in museums. Some of his most popular poster designs include his 1912 Munich Zoological Garden print that features a cheetah and a black panther. His 1913 Flying Machine Works poster for Gustav Otto and his Stay Young and Play Golf sporting tourism poster.
Our posters are carefully and professionally created from vintage originals. Whilst great care is taken in the production of these posters, we also try to maintain a vintage feel, so there may be small imperfections, fold marks, scuffs, tears, or marks that were part of the original poster master. If these do appear they should be visible on the larger views of the item on this listing. The originals of many of the posters we offer can cost many thousands of pounds, so whilst these posters look great, especially framed and mounted on a wall, they are intended as fun, affordable reproductions and not intended fine art prints.
The 50x70cm version has been specially produced to be used in conjunction with Ikea’s 50x70cm Ribba picture frame which currently retails for around £15. So you can bag a bargain of print and frame for a great price.
