Spumanti Cinzano poster – Plinio Codognato – 1930
This beautiful, sultry looking flapper girl has made herself the centerpiece of this 1930s Spumanti Cinzano poster. Leaning against the bar staring at us with her lage sparkling eyes and bold red lipstick, she looks like she’s ready for a night on the town. Her finger wave bob and glamorous outfit are the perfect finishing touches.
Set against an cobalt blue, art deco background, the young woman is surrounded by cocktail glasses and appears to be enjoying a glass of Torino’s famous sparkling beverage. This Spumanti Cinzano poster is a perfect example of the Roaring Twenties. Thanks to Codognato’s skilled design, it’s also a great example of vintage Italian advertising.
The words “Spumanti Cinzano” are written across the bottom of the poster. The image is striking and would certainly catch the attention of passersby. The colors are bright and colourful and the image conveys a feeling of fun and 1920s and 1930s glamour.
The 1920s were a decade of change and excitement. In America, the economy was booming and new technologies were making life easier and more fun. People were also enjoying new levels of freedom. On the social front, the Jazz Age was in full swing, and young people were letting loose and enjoying themselves like never before. The Charleston was all the rage, and flappers were redefining femininity. All in all, it was a pretty great decade to be alive.
The poster was created by the Italian artist Plinio Codognato in 1933 and it still looks bright, fresh and relevant. Our reproduction print looks fabulous, especially in the larger sizes and looks fantastic when framed on a wall. It would be perfect for adding a touch of 1920s chic to any home decor, cafe, nightclub or home bar. Order your
Spumanti Cinzano
The Cinzano story begins in 1757 when two Italian brothers, Carlo Stefano and Giovanni Giacomo Cinzano are accredited as members of the the ‘Università dei Maestri Acquavitai e Confettieri’ of Torino, marking the foundation of the house of Cinzano. Carlo Stefano ran a thriving business selling confectionery products from small herbal shop in Torino while Giovanni Giacomo worked on the family lands, lying over the hills of Torino. According to Wikipedia, Giacomo and Stefano created a new “vermouth rosso” (red vermouth) using “aromatic plants from the Italian Alps around the family home. The recipe combined 35 ingredients, including marjoram, thyme, and yarrow, and the drink became known as the “vermouth of Turin”. It proved popular with the bourgeoisie of Turin.
The Cinzano website today describes the early days as follows “At the beginning of the nineteenth century, the heirs Cinzano continued their work with a spirit of innovation, reaching a commercial success so great as to attract the attention of the monarchs of savoy. The latter, concerned about the success of the French champagne that dominated the export market of the wine all over the world, asked the Cinzano to create the first Italian sparkling wine. The result? The birth of the sparkling wines Cinzano.”
Other Cinzano poster designs
The advances of the stone lithographic printing techniques in the mid to late 1800s, saw the beginning of a new, colourful advertising age. Cinzano were keen on using the new mediums and printing techniques the belle epoque era had to offer.
Developing its communications strategy in line with the Belle Époque’s aesthetic, Cinzano adopted new mediums and techniques the era had to offer. Posters, postcards and adverts in newspapers and magazines soon became a big part of the company’s marketing plans. such as Telegrafo magazine, a prominent Italian daily newspaper at the time. Artists and printing was expensive and only the largest Italian brands could afford to work with artists and illustrators. In 1898, Cinzano lead from the front and were bold in their style. Enrico and Emiliano Cinzano collaborated with some of the most progressive artists of the time.
Some of our favourite vintage Cinzano posters include two posters by Adolfo Hohenstein. His first was published in 1898 and the second in 1901. Both posters are created in an art nouveau style and feature images of the mythical Greek god Pan and a grape squeezing nymph. Both are fantastic.
Three others we also love are again painted by one artist. This time they were produced thirty years later than the Hohenstein posters and reject both the art nouveau and art deco periods for a far cleaner, more modern artistic approach. The posters were created by Leonetto Cappiello.
The first, advertises the Cinzano Vermouth features a half-naked, toga wearing man riding a red striped zebra. It is one of the most iconic of all the Cinzano posters. The second was produced to advertise the release of the company’s Florio Marsala beverage. It expands on the zebra theme by adding a blue and white striped zebra running alongside the original red one.
Another Cappiello poster produced for the Cinzano group was his 1910 poster advertising the new alcoholic drink Asti Cinzano. It features a young woman wielding a bottle of the liquor whilst sitting atop of a bunch af red and green grapes. All three are classic poster designs.
Plinio Codognato, poster artist
Plinio Codognato was born in 1878 in Verona Italy. He became one of the most respected Italian graphic artists and poster designers of the twentieth century. It is believed he created approximately 1000 posters for commercial products, theatre and sporting events.
After initially working in Verona, where he made posters for the Fiera Cavalli and for the opera seasons at the Arena, he moved to Milan in 1918. This marked the beginning of the most fruitful period in his career. He started working with companies in the automotive and cycling and food and beverage sectors, including Fiat, Atala, Circuit of Cremona, Marsala Florio, Liebig and Grafofoni Columbia, Ansaldo, Cinzano and Campari, OM and Pirelli, and others.
Vintage Beers, Wines & Spirits Alcohol Posters
Everyone loves a tipple… or so it seems. Actually reports suggest that just over 50% of adults drink at least once a week. An estimated 29.2 million adults in Great Britain alone. The half of the population that do drink, consume wine, beer, cider, champagne, spirits… in fact, almost anything we can turn to alcohol.
Since posters first began being used as advertisements in the 1880s, they have been used to advertise alcoholic products. From Champagne and Wine posters, Liquer and Spirits prints to Lager and Beer Ads, there’s no doubt about it vintage alcohol posters have probably been the most advertised product over the last 120 years. Drinks posters have also produced some of the brightest, boldest, and most eye-catching of all the poster genres. Like the beverages they are selling they are usually a crowd-pleaser.
Since the end of the nineteenth century, thousands of alcohol related posters have been published. We are constantly adding new ones to our website, but we’ve selected ten of our personal favorites from our Food & Drink poster collection for you to look at. Despite the numbering, these appear in no particualar order. You know the old adage, you can’t choose between your babies, you love them all equally. Well, that’s how we feel about these vintage alcohol prints.
- Monastine Liqueur de l’Abbaye de St Gratien – Eugene Oge – 1892
- Vin Mariani poster – Jules Cheret – 1894
- Absinthe Robette – Privat-Livemont – 1896
- Maurin Quina – Leonetto Cappiello
- Anis Infernal – Leonetto Cappiello – 1905
- Porto Ramos-Pinto poster – Rene Vincent – 1920
- Martini Torino – Marcello Dudovich 1930
- Berger 45 Type Marseillais poster – Roland Ansieau – 1935
- My Goodness My Guinness Lion Poster – Gilroy – 1937
- Kinagin, le Vermouth au Quina et au Gin – EP – 1941
Posters perfect for your home bar, office, kitchen…
We offer a fascinating collection of reproduction beers, wines & spirits vintage posters all guaranteed to make you merry without you touching a drop.
If you’re looking for a poster to brighten up your drinks evenings then this poster will make your home bar complete. All our posters are available in shot glass (small A5) sizes to pitcher (large A1) sizes, which means there’s one available to fit your space. The colors are vibrant and really stand out and they’re printed on a 300gsm (pretty thick) high quality silk paper and they’re cheaper than a round of drinks at the bar! They make the perfect statement and will be sure to impress all your friends! Place your drinks poster order today. Cheers!
