младежN и девойки. Овладявайте масово ски-спорта! советский лыжный плакат
Soviet propaganda posters promoted a pride in the nation’s athletes and sparked a public passion for sports. This fabulous vintage Russian skiing poster from 1945 is one example. It’s a poster that rivals many of the Swiss ski posters from the era. It was illustrated by the Soviet artist Kidoshnik and features a dynamic image of a downhill skier flying over the snow as he speeds down the piste. On the slopes are a couple of dozen youngsters engaged in learning how to ski. A few watch the skier with a sense of awe. The ski poster reads – младежN и девойки. Овладявайте масово ски-спорта! which roughly translates into English as ‘Young men and women – Master the Art of Skiing’
Soviet propaganda posters
During World War II Russian propaganda posters were used to boost morale and recruitment among the Russian people and encourage them to support the war effort, whilst demonizing the enemy. The posters often featured patriotic and heroic images of Russian soldiers, as well as slogans encouraging people to work hard and fight for their country. Many of the posters were designed by famous artists, and they proved to be highly effective in rallying public support for the war.
The period between 1946 and 1953 saw the Soviet Union’s leader, Joseph Stalin, presiding over the massive task of post-war reconstruction. Stalin’s economic programs were both ambitious and vigorous, and they helped to lay the foundation for the Soviet Union’s continued development.
The Soviet Union once again turned to the propaganda poster. Now in the early stages of the cold war, the propaganda posters, now told of Soviet successes, especially in the Space Race. Other posters featured images of workers and peasants and contained positive messages encouraging the nation to work together and work harder to rebuild the country. Cold War tensions and rivalries were often played out on the sporting arena.
Many posters were designed to appeal to a specific audience, such as women or young people. No doubt thinking about the future, Soviet propaganda posters encouraged the youth to gain knowledge and indulge in sports. Posters like the 1954 ‘Higher Standard of Soviet Football‘ poster or the 1958 ‘To build, you need to know, to know, you need to learn‘ poster. Each Advising the young to try hard and to be the best they could be, all while extolling the virtues of the Soviet Union. Like the Space Race, sport was an area where nations could demonstrate their prowess or dominance. And hundreds of posters were produced to encourage the public to participate.
Our posters are carefully and professionally created from vintage originals. Whilst great care is taken in the production of these posters, we also try to maintain a vintage feel, so there may be small imperfections, fold marks, scuffs, tears, or marks that were part of the original poster master. If these do appear they should be visible on the larger views of the item on this listing. The originals of many of the posters we offer can cost many thousands of pounds, so whilst these posters look great, especially framed and mounted on a wall, they are intended as fun, affordable reproductions and not intended fine art prints.
The 50x70cm version has been specially produced to be used in conjunction with Ikea’s 50x70cm Ribba picture frame which currently retails for around £15. So you can bag a bargain of print and frame for a great price.
