Poster: Saturday Evening Post cover April 1930 Easter – J.C. Leyendecker – 1930 No Text version
The Saturday Evening Post is one of the most iconic American magazines. It contains current event articles, editorials, human interest pieces, humor, illustrations, a letter column, poetry including contributions from by readers, cartoons and stories by the leading writers of the time.
The Saturday Evening Post was first published in 1821, and issued weekly between 1897 and 1963. It it was one of the most widely circulated and influential magazines within middle class America, with fiction, non-fiction, cartoons and features that reached two million homes every week. The magazine was known for commissioning original works of fiction and lavish illustrations especially for its covers. Artists contributing to the magazines popular covers include George Hughes, Constantin Alajalov, John Clymer, Alonzo Kimball, W. H. D. Koerner, Mead Schaeffer, Charles Archibald MacLellan, John E. Sheridan, Emmett Watson, Douglass Crockwell, Amos Sewell, James R. Bingham, N. C. Wyeth and Norman Rockwell and J. C. Leyendecker.
Joseph Christian Leyendecker was one of the preeminent American illustrators of the early 20th century. He is probably best known for his numerous covers for The Saturday Evening Post. It is Leyendecker that created the ‘Easter’ illustration featured on this listing. It adorned the cover of the April 19 edition of the Saturday Evening Post in 1930. During the Golden Age of American Illustration, between 1896 and 1950 Leyendecker produced over 400 magazine cover illustrations. 322 of those were for The Saturday Evening Post, one more than Norman Rockwell’s 321. No other artist, until the arrival of Rockwell two decades later, was so solidly identified with one publication. Leyendecker “virtually invented the whole idea of modern magazine design.”
In addition to his Saturday Evening Post illustrations, Leyendecker was also well known for his poster designs, book and advertising illustrations,especially those featuring Leyendecker’s character known as The Arrow Collar Man.
Our posters are carefully and professionally created from vintage originals. Whilst great care is taken in the production of these posters, we also try to maintain a vintage feel, so there may be small imperfections, fold marks, scuffs, tears or marks that were part of the original poster master. If these do appear they should be visible on the larger views of the item on this listing. The originals of many of the posters we offer can cost many thousands of pounds, so whilst these posters look great, especially framed and mounted on a wall, they are intended as a fun, affordable reproductionS and not intended fine art prints.
The 50x70cm version has been specially produced to be used in conjunction with Ikea’s 50x70cm Ribba picture frame which currently retails for around £12. So you can bag a bargain of print and poster for just £22.
