Pommery & Greno Champagne poster – Achille Mauzan 1925
This reproduction vintage champagne poster replicates an advertising poster published to promote the Pommery & Greno Champagne produced in Reims, France. The bright, playful poster design was created by the French painter, sculptor, illustrator and poster artist Achille Lucien Mauzan. It features an image of a joyful even merry young woman sat side-saddle on a bright red wooden horse. She is portryed holding on to the horses reigns with her right hand whilst holding a champagne flute in her left. Mauzan has illustrated the elegant young drinker with headwear made of vine leaves and grapes.
Pommery and Greno
Pommery and Greno was founded in 1836 by a pair of shrewd businessmen, Alexandre Pommery and Narcisse Greno. The two had made their fortunes trading in the wool business. According to the Lea Sandeman website, “(Pommery) was content to sit back and enjoy his success when his wife, Louise, announced that at the age of 38 that she was pregnant. To support this unexpected baby Alexandre decided to go back into business but, with the wool trade in some decline, opted to concentrate on wine”.
The Louis Pommery website describes the early success stating “Their young company was developing superior quality wine with of Verzenay, Ay and Bouzy grands crus. The business was booming in England, Belgium and Germany and on September 3rd, 1857, 420 bottles and 300 half-bottles were even shipped to New York! The opening of warehouses in Rotterdam, Antwerp, London and Liverpool was just the start of a developing success story”.
Tragedy struck in 1858. With his daughter less than a year old, Alexandre Pommery died. Soon after, Narcisse Greno withdrew from the business and the fledgling champagne company was taken over by Alexandre’s widow, Louise Pommery. In the 1860s, Madame Pommery decided to utilise the Gallo-Roman chalk quarries under the estate and turn them into cellars, an idea that was soon copied across the region. In 1874, at a time when most Champagne was sweet, Pommery had the foresight to create and perfect the first vintage Brut Champagne. This paved the way for the Champagne we know today. Against all the odds and in a world fashioned and run by men, under the guidance of Madame Pommery, the firm flourished. It was dedicated to Champagne production and soon became one of the region’s largest Champagne brands. She initiated the construction of the extraordinary Neo-Elizabethan Gothic house and cellars that stand to this day.
Other Pommery & Greno Champagne posters
Right from the early days the Pommery and Greno company understood the value of publicity. As theLouis Pommery website describes “Having already taken Europe by storm, thanks to the invention of Brut Champagne, Maison Pommery then focused on the United States. Its excellent marketing strategy across the Atlantic culminated in the presentation of a gigantic 75,000 litre vat at the World’s Fair in St Louis, Missouri on April, 30th 1904. This monumental creation by Emile Gallé was both a technical device and an art object – but above all, it was a formidable PR tool.
The company had already embraced the invention of colour lithography to create posters to advertise its alcoholic beverages. In 1902, the House of Pommery commissioned a beautiful art nouveau poster to advertise Champagne Pommery. The Champagne advertising poster features an image of an elegant woman dressed in a classical style, off-the-shoulder dress, her pose not dissimilar to the iconic ancient Greek marble statues. She is standing between two tall marble columns that form a portico. Written across the top of the archway is the name of the beverage, Champagne Pommery. The gateway leads to a beautifully landscaped garden with a large lake. It takes a second or two to realise that the woman is not resting on a fountain but an oversized champagne glass full of the golden bubbly. The name of the company, Pommery & Greno appears at the foot of the poster along with the name of the place the wine is produced, Reims, France.
The poster on this listing featuring the young woman riding a hobby horse isn’t the only poster Mauzan created for Pommery & Greno either. In 1928, he created a well-known Pommery & Greno poster featuring a distinguished-looking gentleman wearing a white wig with a red ribbon. Surrounding by a champagne case full of empty bottles, the member of the aristocracy appears to be checking each bottle to see if there is any champagne left! The smile on his face suggests there is a little bit left in the one he is holding for him to enjoy.
Other vintage wines, beers and spirits posters perfect for your home bar, office, kitchen…
Since the end of the nineteenth century, thousands of alcohol-related posters have been published. We are constantly adding new ones to our website, but we’ve selected ten of our personal favourites from our Food & Drink poster collection for you to look at. Despite the numbering, these appear in no particular order. You know the old adage, you can’t choose between your babies, you love them all equally. Well, that’s how we feel about these vintage alcohol prints.
- Monastine Liqueur de l’Abbaye de St Gratien – Eugene Oge – 1892
- Absinthe Robette – Privat-Livemont – 1896
- Maurin Quina – Leonetto Cappiello
- Anis Infernal – Leonetto Cappiello – 1905
- Porto Ramos-Pinto poster – Rene Vincent – 1920
- Martini Torino – Marcello Dudovich 1930
- Berger 45 Type Marseillais poster – Roland Ansieau – 1935
- My Goodness My Guinness Lion Poster – Gilroy – 1937
- De Venoge Champagne poster – Robert Falcucci – 1939
- Kinagin, le Vermouth au Quina et au Gin – EP – 1941
We offer a fascinating collection of reproduction beers, wines & spirits vintage posters all guaranteed to make you merry without you touching a drop. If you’re looking for a poster to brighten up your drinks evenings then this poster will make your home bar complete. All our posters are available in shot glass size (small A5) to pitcher (large A1) sizes, which means there’s one available to quench your thirst, sorry, fit your space. The colours are vibrant and really stand out and they’re printed on a 300gsm (pretty thick) high-quality silk paper and they’re cheaper than a round of drinks at the bar! They make the perfect statement and will be sure to impress all your friends! Add a touch of Champagne chic to your home decor. Place your drinks poster order today. Cheers!
