We’ve had quite a warm debate here at Heritage. We’re trying to decide whether the woman in this vintage New Hampshire poster has a huge smile on her face because she has just arrived at the famous resort for a day’s skiing, or because she has had a great day skiing on the slopes of the White Mountains and is on her way to the bar for several apres-ski drinks. Some people say that she looks too well-dressed. It is suggested her pristine vest with its attractive design, is too pristine and clean for her to have been skiing all day in it. Others argue that her skis are pointing in the wrong direction if she is coming down the mountain and that she must be going up. Her stance does suggest she is standing at the foot of the resort looking up towards the summit and her smile is one of excitement and joy as she contemplates the descent she will soon be making. What do you think?
The classic poster was produced by the New Hampshire State Planning and Development Commission in 1941 to promote skiing in the White Mountains of New Hampshire. It is one of two posters for the ski resort created by the artist Lou Hechenberger. The first featured a dynamic of a downhill skier and was produced in 1938. This one, from 1941 features the striking skiing beauty carrying her skis up the mountainside.