London-Reisen poster Hamburg-Sud 1936 – M.S. Monte Pascoal – Anton
Rare vintage travel posters are hard to come by, and when you can find them they come with such heavy price tags. This is why we’re proud to offer you this stunning reproduction. The original poster was created by the German painter, graphic designer, and poster artist Ottomar Anton. It features a stunning image of a Yeomen Warder, better known throughout the world as a Beefeater, although officially titled The Yeomen Warders of His Majesty’s Royal Palace and Fortress the Tower of London, and Members of the Sovereign’s Body Guard of the Yeoman Guard Extraordinary! The Beefeaters, are ceremonial guardians of the Tower of London. In the past, when the Tower of London was a jail, fell to the responsibility of the Yeomen to look after any prisoners in the Tower. Today their duties include looking after the British Crown jewels and conducting guided tours of the Tower.
Ottomar Anton had presented the Beefeater in full Tudor State Dress. Dating back to 1552, the uniform consists of a scarlet and gold knee-length tunic, scarlet knee-breeches and stockings, and a round brimmed hat called a Tudor bonnet. Queen Elizabeth I introduced the distinctive white neck ruff. The Yeomen Warders were formed in 1485 by King Henry VII, the first monarch of the Tudor. The Tudor Rose forms part of the badge of the Yeomen Warders to this day. The corp was formed after the Battle of Bosworth and is the UK’s oldest existing military unit and the oldest of the royal bodyguards.
The text below Anton’s impression of London appears in German. It reads, 7 siebentagige London-Reisen mit MS Monte Pascoal.
August and September 1936 von RM65 on Einschliesslich voller verpflegung Hamburg-Sud. Hamburg-SudAmerikanische Dampfschifffahrts-Gestellschaft. This translates into English as ‘Seven-day voyages to London on board the MS Monte Pascoal. Available through August and September 1936. The price for full board travel remains the same as it was in 1935 at 65 Reichsmarks. Hamburg-South American Steamship Company (HSDG)
The poster was aimed at the German public and was created to encourage tourists, travellers and holidaymakers to visit London on the Hamburg-Sud shipping company’s ocean liner MS Monte Pascoal.
7 day cruises to London on board the MS Monte Pascoal
Built in 1930, for the shipping company Hamburg-Südamerikanische Dampfschifffahrts-Gesellschaft, better known as Hamburg-Sud, the MS Monte Pascoal was a Monte-Class ocean liner. The ship could accommodate 2,500 third-class passengers. This figure would be reduced to 1,500 when she was used for cruises. The ship made her maiden voyage on 26 January, sailing from Hamburg to Rio de la Plata in South America. In addition, she also operated cruises off the coast of Norway and in the Mediterranean. In August 1933, she began operating a series of cruises between Hamburg and London.
According to wikipedia, when the second world war broke out in September 1939, the Monte Pascoal was in Buenos Aires, Argentina. Departing on 10 September without passengers and with two of her crew having refused to sail, the ocean liner successfully returned to Germany, arriving at Hamburg on 14 October 1939.
On 11 January 1941 the German Navy, the Kriegsmarine, requisitioned the ship. She was used as an accommodation ship at the coastal town of Wilhelmshaven in Germany. The town was home to an extensive German naval base and shipyard making the town a prime target during the war. On a bombing raid on 3 February 1944, the United States Eighth Air Force attacked Wilhelmshaven. The Monte Pascoal was set on fire and was scuttled. She was refloated on 12 May and beached. In May 1945 the UK seized her as part of war reparations and on 5 August 1946, she left Wilhelmshaven for Hamburg. Monte Pascoal was scuttled in the Skaggerak on 31 December 1946 with a cargo of obsolete gas bombs aboard.
What is an original London-Reisen poster worth?
Ottomar Anton was born in Germany in 1895. He became a painter, designer, and poster artist and along with Jupp Wiertz was a pioneer of the clean, simplified, modernist graphic poster style that was popular during the 1930s.
He is probably best known for his shipping and travel posters for the Cunard Line, the White Star Line, Hamburg-Sud, and the Hamburg-Amerika Line as well as his aviation posters for the Deutsche Zeppelin-Reederei. His works are now highly prized and sought after by collectors. Many of his vintage travel posters sell for several thousands of pounds. For example, his 1930s poster titled Graf Zeppelin to South America in 3 days! sold a few years ago, for the not inconsiderable sum of £5,750. At the time of listing (2021), an original copy of his 1935 Brazil-Africa Reise print was available through an online retailer for £4,200. Another poster designed by Anton for the 1936 London-Reisen cruise, kept the same look and feel as the 1935 version. Instead of the Horse Guard and Tower Bridge, the image was replaced with a Beefeater and the Tower of London. An original copy of that poster sold in 2021 for £1,750.
An original lithographic poster print of the 1935 version, listed on this page, advertising sailings to London by the Hamburg Sud Shipping Line, was also available through an online retailer at the time of listing. It was listed with an asking price of £3,500.
Our reproduction print is a great alternative
There’s no argument from us, if you can find an original copy and can afford to buy it, you’re on to a winner. There’s nothing like owning an original vintage poster and they often make a great investment. Chances are in just a few years you’ll be able to sell it for more than you paid for it. Unfortunately, for most of us, an investment, even at the entry-level prices of the collectible poster isn’t even close to being a possibility. This is where our stunning high-quality reproductions come into their own. They cost a fraction of an original and look absolutely fantastic when they’re framed and hung on your living room wall.
So, whether you’re looking for a unique piece of London’s history to hang in your living room as a souvenir of the time you were in London, or a nostalgic gift for a French friend, our reproduction travel poster is sure to please. If you’re looking to add a little je ne sais quoi to your home décor, our London-Reisen poster print is just the ticket for you. If this poster floats your boat, cruise on over to the buy button and we’ll ship it straight out to the destination of your choice.
