London-Reisen poster Hamburg-Sud 1935 – M.S. Monte Pascoal – Anton
Rare vintage travel posters are hard to come by, and when you can find them they come with such heavy price tags. This is why we’re proud to offer you this stunning reproduction. The original poster was created by the German painter, graphic designer, and poster artist Ottomar Anton. It features a superb image of a member of the Household Cavalry. The Life Guard is portrayed in the regiment’s ceremonial uniform. It consists of a scarlet tunic with a white sasche, a silver helmet with a white plume and a chin strap worn below the lower lip.
Judging by the angle of Tower Bridge behind him, the soldier is depicted close to Tower Wharf, near the Tower of London at Tower Hill. The iconic Victorian bridge has its bascules raised to allow a steamship to continue its journey on the River Thames. The scene is set against a warm yellow and orange glow of a glorious summer’s day. The German ocean liner MS Monte Pascoal has been subtly included in the image. The large black ship with its red and white funnels can be seen between the open bascules of the bridge, docked at Butler’s Wharf Pier.
The text below Anton’s impression of London appears in German. It reads, 7 siebentagige London-Reisen mit MS Monte Pascoal.
Juli August September 1935 von RM65 on Einschliesslich voller verpflegung Hamburg-Sud. Hamburg-SudAmerikanische Dampfschifffahrts-Gestellschaft. This translates into English as ‘Seven-day voyages to London on board the MS Monte Pascoal. Available through July, August and September 1935. The price for full board travel is 65 Reichsmarks. Hamburg-South American Steamship Company (HSDG)
The poster was aimed at the German public and was created to encourage tourists, travellers and holidaymakers to visit London on the Hamburg-Sud shipping lcompany’s‘s ocean liner MS Monte Pascoal.
7 day cruises to London on board the MS Monte Pascoal
Built in 1930, for the shipping company Hamburg-Südamerikanische Dampfschifffahrts-Gesellschaft, better known as Hamburg-Sud, the MS Monte Pascoal was a Monte-Class ocean liner. The ship could accommodate 2,500 third-class passengers. This figure would be reduced to 1,500 when she was used for cruises. The ship made her maiden voyage on 26 January, sailing from Hamburg to Rio de la Plata in South America. In addition, she also operated cruises off the coast of Norway and in the Mediterranean. In August 1933, she began operating a series of cruises between Hamburg and London.
According to wikipedia, when the second world war broke out in September 1939, the Monte Pascoal was in Buenos Aires, Agentina . Departing on 10 September without passengers and with two of her crew having refused to sail, the ocean liner successfully returned to Germany, arriving at Hamburg on 14 October 1939.
On 11 January 1941 the German Navy, the Kriegsmarine, requisitioned the ship. She was used as an accommodation ship at the coastal town of Wilhelshaven in Germany. The town was home to an extensive German naval base and shipyard making the town a prime target during the war. On a bombing raid on 3 February 1944, the United States Eighth Air Force attacked Wilhelmshaven. The Monte Pascoal was set on fire and was scuttled. She was refloated on 12 May and beached. In May 1945 the UK seized her as part of war reparations and on 5 August 1946 she left Wilhelmshaven for Hamburg. Monte Pascoal was scuttled in the Skaggerak on 31 December 1946 with a cargo of obsolete gas bombs aboard.
What is an original London-Reisen poster worth?
Ottomar Anton was born in Germany in 1895. He became a painter, designer and poster artist and along with Jupp Wiertz was a pioneer of the clean, simplified, modernist graphic poster style that was popular during the 1930s.
He is probably best known for his shipping and travel posters for the Cunard Line, the White Star Line, Hamburg-Sud, the Hamburg-Amerika Line as well as his aviation posters for the Deutsche Zeppelin-Reederei. His works are now highly prized and sought after by collectors. Many of his vintage travel poster sell for several thousands of pounds. For example, his 1930s poster titled Graf Zeppelin to South America in 3 days! sold a few years ago, for the not inconsiderable sum of £5,750. At the time of listing (2021) an original copy of his 1935 Brazil-Africa Reise print was available through an online retailer for £4,200. Another poster designed by Anton for the 1936 London-Reisen cruise, kept the same look and feel as the 1935 version. Instead of the Horse Guard and Tower Bridge, the image was replaced with a Beefeater and the Tower of London. An original copy of that poster sold in 2021 for £1,750.
An original lithographic poster print of the 1935 version, listed on this page, advertising sailings to London by the Hamburg Sud Shipping Line, was also available through an online retailer at the time of listing. It was listed with an asking price of £3,500.
Our reproduction print is a great alternative
There’s no argument from us, if you can find an original copy and can afford to buy it, you’re on to a winner. There’s nothing like owning an original vintage poster and they often make a great investment. Chances are in just a few years you’ll be able to sell it for more than you paid for it. Unfortunately, for most of us, an investment, even at the entry-level prices of the collectible poster isn’t even close to being a possibility. This is where our stunning high-quality reproductions come into their own. They cost a fraction of an original and look absolutely fantastic when they’re framed and hung on your living room wall.
So, whether you’re looking for a unique piece of London’s history to hang in your living room as a souvenir of the time you were in London, or a nostalgic gift for a French friend, our reproduction travel poster is sure to please. If you’re looking to add a little je ne sais quoi to your home décor, our London-Reisen poster print is just the ticket for you. Just cruise on over to the buy button and we’ll ship it straight out to the destination of your choice. Fair winds.
